Sales Tips for Online Gift Certificates

So you've made the right move and implemented online gift certificate sales from your website. Maybe you're wondering why the world isn't beating a path to your door. Or perhaps you're just wondering if there are ways you can increase sales. The good news is that there are ways to jumpstart and even increase the orders in your GiftCertsOnline account!

Here are a few helpful experienced user tips:

  • Promote Online, Offline - Don't be fooled into thinking that everyone knows that you even have a website, much less a way to make their lives easier by facillitating the purchase of gift certificates online. You must advertise your website's URL on every brochure, TV or newspaper ad. And always remember to promote the fact that your customers can purchase gift certificates from your website. Another great offline promotional idea is in-store ads (tent cards do nicely) that promote the website and of course your easy-to-use gift certificates, which are available for purchase online.

  • Make It Easy For Your Customers To Do Business With You - Unfortunately, some website owners make the mistake of only posting their gift certificate links in one or two spots on their website. Our top sellers place "purchase a gift certificate now" links immediately after the price of each product or service.

  • Feature More Ways to Pay - People know the PayPal name but they don't know they offer a standard payment gateway. But did you know that by implementing the PayPal gateway as part of your GiftCertsOnline.com setup, you are allowing people to pay with credit cards as well as with their PayPal funds? More ways to pay means more money in your pocket, as people are often more free with their PayPal "fun-money" (often earned by selling used goods on eBay) than they are with credit cards.

  • Search Engine Marketing for Your Website - Most website owners have heard of Search Engine Optimization and Search Engine Marketing (SEO and SEM) and they may even know they want it, but few know why. In a nutshell, SEO is the art and science of making your website visible in the search engines (Google, Yahoo, MSN, etc.). SEM is the paid inclusion of your website in the search engines, via programs like Google's PPC (Pay-Per-Click) program. If you are interested in learning more about these services, please contact the SEO/SEM experts at our parent company, Accelerator Enterprise Technologies.